Speakers
Steph Chow, Founder, Creative Director UI/UX, XAMA
With 12+ years of experience in games, Steph Chow is a UX Specialist and Creative Director dedicated to creating exceptional digital products and games for a global audience in the free-to-play (F2P) market. As the founder of XAMA, a creative UI/UX consultancy, she helps teams build and refine high-quality experiences for AAA game studios, Fortune 500 companies, and startups. At Disney Games, she combined creative direction with UI/UX for mobile titles featuring brands such as Pixar, Disney, and Marvel. She later broadened her experience as a Marketing Art Director at Supercell, where she developed localized creative strategies to strengthen Clash of Clans and Clash Royale's presence in the Japan market, focusing on retention and acquisition. She also provided UI/UX insight and creative consultation to Supercell teams regarding new games' global appeal and approachability in the Japan market. Steph previously spoke at GDC's UX Summit in 2018 about immersing creative worlds into usable UI, and returned in 2019 to discuss conveying player growth through UX strategy and in-game visuals. She now volunteers as a UX Summit Chair to help curate the GDC UX Summit.