Speakers
Brenda Cruz, Sr. Director of Global Partnerships OOH, AEG World Wide
Brenda Cruz is Senior Director of Global Partnerships, Out-of-Home at AEG, where she leads OOH advertising strategy and revenue across L.A. LIVE and AEG’s portfolio of world-class entertainment and sports properties. With more than 14 years of experience in the OOH industry, Brenda specializes in developing high-impact, lifestyle-driven brand integrations that connect advertisers with fans through premium live experiences.At AEG, she drives innovation across dynamic media platforms including digital LED networks, marquee signage, and immersive campus activations, helping position L.A. LIVE as a premier destination for brands. Her work supports major global moments such as the Super Bowl, FIFA World Cup, and the LA28 Olympic, delivering strategic partnerships that elevate brand visibility and audience engagement.