Speakers
Salome Gozalishvili, CRM Manager, Candy Crush Saga, King
Salomé Gozalishvili is an experienced CRM professional with over a decade of experience in the gaming and digital marketing industries. She has led customer engagement programs for global brands, with a focus on building scalable, automated CRM systems that drive long-term retention and engagement. At King, Salomé leads CRM for Candy Crush Saga, one of the world's most iconic live games. Her work focuses on evolving CRM from a channel-based function into a core part of the product experience - collaborating with product, UX, ML, and data teams to design personalized, lifecycle-driven player journeys. With deep expertise in CRM platforms and systems, Salomé brings a hands-on, cross-functional approach to lifecycle engagement, championing CRM as a growth engine for live service games.