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March 1-4, 2027
Moscone CenterSan Francisco, CA

Speakers

Find a full list of this year's GDC Festival of Gaming speakers here.

Sarah Hoeksma, Chief Marketing Officer, Fireshine Games

From VP of Brand Western Studios at Square Enix I moved into the Indie space in 2016. There is an agility and resourcefulness around Indie publishing that has huge value as well as challenges. I have 30 years of industry experience starting my career at Criterion Studios, moving to publishing at Ubisoft. I then progressed from territory marketing to central brand management at THQ and Electronic Arts where I was embedded in the UK studio. My passion for brand, audience and insights took me to Eidos to work on the original research that determined the change in direction for Tomb Raider & the 2013 reboot. I've worked in the indie sector since 2016 and am passionate about sharing insights and knowledge with developers in this sector. It is a hugely creative and innovative space that has delivered incredible gaming experiences. I've honed my Early Access experience since working on Core Keeper from 2020 pre EA release. Having now supported a marketing team who have launched & supported 10 games in Early Access I am keen to share these experiences and support developers looking for guidance in this space.

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