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March 9-13, 2026
Moscone CenterSan Francisco, CA

Speakers

Mike JonesSr. Software EngineeerElectronic Arts (EA) Canada

Michael Jones is a Senior Software Engineer at EA and has over 20 years experience working on the FC/FIFA franchise. His current responsibilities include leading the FC Gameplay Team Fundamentals group and the Advanced Features/Tech group. He is an avid soccer player and uses his real-world experience to create software systems that model the strategies, decisions and physical nature of the sport. Through his career on the franchise he has developed many core systems including: CPU AI, player positioning, passing, set pieces, career mode, Academy, and Rush amongst others. Michael is also a champion of test driven development and has established practical methods to verify complex heuristics and ML systems in game.

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