Speakers

Bing Li founded GameDash in 2022, starting out by helping student game projects and small indie titles find their footing in China. Over the following years, GameDash grew alongside the Chinese indie market on Steam. Across those campaigns, GameDash-supported titles have sold over 7 million copies in China. This talk comes from a simple observation: a lot of good games leave China results on the table not because the audience does not exist, but because the information gap between Chinese market realities and Western developer assumptions is still wide. The goal is to make that gap a little smaller.

Presenting:

• Your Game Is Never Niche in China