Speakers

Cisco Maldonado is a senior games publishing and marketing executive with 15+ years of experience across games and entertainment, specializing in go-to-market strategy, franchise positioning, and cross-functional leadership. He has worked across AAA titles and some of the largest franchises of all time, including Harry Potter, Dragon Ball, DC Comics, and Warhammer, alongside other globally recognized properties. Cisco is known for translating creative intent into market clarity, building messaging architecture, audience strategy, and launch plans that teams can operationalize. His background spans global brand marketing, portfolio leadership, and commercialization across multiple studios and stakeholders, bridging product, creative, publishing, and performance teams to deliver cohesive, high-impact releases.

Presenting:

• Ask While the Answer Is Cheap: Why Publishing Needs to Start Earlier Than You Think