Speakers

Lee Ridout is the Co-Founder and CEO of Sackbird Studios. He previously served as Studio Director of Product Management and Monetization at ZeniMax Online Studios, where he led monetization and live operations strategy for The Elder Scrolls Online, contributing to its multi-billion-dollar success.

With a foundation in game design, Lee approaches monetization as a core design discipline — one that shapes player trust and long-term engagement. His work emphasizes accessible offerings, purposeful content pacing, responsible scarcity, and cross-discipline alignment in live service development. He speaks on building revenue systems that serve both players and studios.

Presenting:

• Monetization Systems That Work for Players and Studios