Speakers

Stef Wu is a Product Manager specializing in live service games with a passion for creating player-first experiences that also keep studios in business. She is currently the Lead Product Manager and Head of Monetization for Guild Wars 2 at ArenaNet, where she leads the development of new monetization-focused features and cosmetics as well as gameplay features to help a decade-old game feel fresh. Before joining ArenaNet, Stef worked on live and monetization systems on World of Warcraft and Spellbreak. In her spare time, Stef is also the Head Volunteer Coordinator for Games Done Quick, a series of charity video game marathons that have to date raised over 50 million dollars for charity.

Presenting:

• Funding the Fashion Wars: Guild Wars 2's Case for Player-Friendly Monetization