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March 9-13, 2026
Moscone CenterSan Francisco, CA

Speakers

Lei ZhengHead of Balanced Online Entertainment SysteamTencent Games

Lei Zheng is the Head of the Balanced Online Entertainment System at Tencent Games, with 9 years of professional experience in youth protection and corporate social responsibility (CSR). Dedicated to building a balanced online entertainment ecosystem through technological and product innovation, he has led and refined core systems such as the Healthy Gameplay System, the Parental Guardian Platform, and the "In-Game Gift Donation" platform in China. He has created a series of youth-oriented game for good projects to support youth growth. Notably, the Parental Guardian Platform has served over 90 million users in China, and the "In-Game Gift Donation" model has connected over 90 games with 40 million players. He has been invited to speak at authoritative forums, including the China Game Industry Annual Conference, China Digital Entertainment Expo and Conference (IDEC), and Tencent Tech for Social Good Conference.

Presenting: