Speakers
Feng Zhu, Creative Director, LightSpeed Studios
With nearly 30 years of experience in the entertainment industry—spanning AAA games, Hollywood blockbusters, and founding FZD School of Design—I have dedicated my career to IP creation. At FZD, my focus was not just on teaching artistic skills but on developing courses that explore the core principles and practical steps behind crafting compelling IPs. In 2024, I joined Lightspeed Studios, where I now work on next-gen AAA games, integrating my IP development process into the studio's workflow. Our goal is not just to create successful games, but to build memorable and engaging intellectual properties.