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GDC Festival of Gaming
March 9-13, 2026
Moscone CenterSan Francisco, CA
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Your search for "Dmarket" returned the below results for sessions and speakers.

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'Marvel Rivals': The Untold Launch and LiveOps Journey Behind Tens of Millions of Players
Launch
Speaker: Yachen Bian  (NetEase Games)
Location: Room 2014, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Discovery & Marketing, Business Strategy
Format: Lecture
Why Good Games Fail: The Startup Audit Every Studio Needs
Funding
Speaker: Lucien Parsons  (OpsCat)
Location: Room 3018, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Business Strategy
Format: Lecture
Bridging East and West Roundtable: Opportunities for Global Game Collaboration (Presented by the IGDA)
Community Partner
Speakers: Bo Mei  (GoodDay Solution), Chase Shi  (Blizzard Entertainment)
Location: Room 301, South Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Culture & Sustainability
Format: Roundtable
AI Executive Panel: Using Agentic AI to Understand Your Players and Provide Hyper-Personalized Experiences (Presented by EPAM)
Sponsor Speakers: Vitalii Vashchuk  (EPAM), Francis Hart  (SEGA), Ryan Valenza  (PlayStation Studios), Haiyan Zhang  (Microsoft Xbox)
Location: Room 2020, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Business Strategy, Game & Production Technology
Format: Panel
AAA Strategy, Indie Budget: Building a Smarter, Long-Term Game Launch
Speakers: Kerri Norton  (Open World), Brynjar Gigja  (Cygnus Cross International Ltd)
Location: Monetization & Player Engagement Stage, South Hall
Pass Type: Festival Pass, Game Changer Pass
Track: Business Strategy
Format: Lecture
Beyond the Logo: Crafting Comprehensive Brand Systems for Games
Series
Speakers: Alanna Cervenak  (PlayStation Studios Creative Arts), Matt Redway  (PlayStation Studios Creative Arts)
Location: Room 3018, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: Intermediate
Track: Discovery & Marketing, Visual Development
Format: Lecture
Games From Spain: Diverse Voices & Bold Visions (Presented by Spanish Pavilion)
Sponsor Speakers: David Lorenzo  (DALOAR Studios), Juan Manuel Freire  (1st Level), Jaime Pichardo  (Odders Lab), David Carrasco  (Vermila Studios), Pablo Barea  (Embassy of Spain - Trade Commission in Los Angeles)
Location: International Stage, South Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Independent Development
Format: Power Talk
The Attention Equation: How Gaming Wins Consumer Focus and What Comes Next
Speakers: Kabir Ahuja  (McKinsey & Co.), Ichiro Otobe  (McKinsey & Co.), Itamar Benedy  (Anzu.io), Moritz Baier-Lentz  (Lightspeed Venture Partners)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Luminaries Speaker Series
Format: Panel
Discovery and Distribution in a Multi-Platform, Multi-Store World
Speakers: Matthew Ball  (Epyllion), Steven Allison  (Epic Games)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Games from Wales / Gêmau o Gymru (Presented by Wales Pavilion)
Sponsor Speaker: Osian Williams  (COPA Gaming)
Location: International Stage, South Hall
Pass Type: Festival Pass, Game Changer Pass
Track: Independent Development
Format: Power Talk
Let's Play Economics: A Live Trading Game on Asymmetry and Incentives (Presented by the IGDA)
Community Partner
Speakers: Dario Gentiletti  (Google), Eric Guan  (Second Dinner), Christopher Kaczmarczyk-Smith  (Star Atlas)
Location: Room 301, South Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Culture & Sustainability, Design
Format: Forum
Your Steam Page Needs a Soul: How to Get Your Game's Magic Across on Steam
Speaker: Thomas Reisenegger  (Future Friends Games)
Location: Room 3005, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Discovery & Marketing, Independent Development
Format: Lecture
Backed by Data, Built with Care: Telling Authentic LGBTQ Stories in Video Games
Speakers: Sabrina Mah  (GLAAD), Blair Durkee  (GLAAD)
Location: Room 3002, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Culture & Sustainability
Format: Lecture
The Algorithm Broke Entertainment: Why Hollywood and Games Are Losing Gen Z and How to Win Them Back
Speaker: Sharon Tal Yguado  (Astrid Entertainment)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Game Developer's Bryant Francis interviews Marvel Rivals Publishing and Marketing Lead Yachen Bian and Marvel Games Executive Producer Danny Koo live in the GDC Podcast Studio
Location: Podcast Studio, GDC Commons
Pass Type: Festival Pass, Game Changer Pass
Track: Special Event
Format: Special Event
Making Economics Playable: Designing "Hidden Champion" to Teach Business Thinking (Presented by German Pavilion)
Sponsor Speakers: Andreas Hinze  (Infoboard Europe GmbH), Ankit Dhillon  (BAD Spiele Studio UG)
Location: International Stage, South Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Educators, Business Strategy
Format: Power Talk
How to Advocate for Accessibility on Your Team: A Toolkit for Developers and Marketing Pros
Accessibility
Speakers: Jessica Roache  (Ubisoft), Steve Saylor  (Independent)
Location: Room 2001, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Culture & Sustainability, Discovery & Marketing
Format: Fireside Chat
Writing Games for a Distracted, Polarized, Media-Illiterate World
Game Narrative Summit
Speakers: Adam Dolin  (Independent), Alexa Ray Corriea  (Gearbox)
Location: Room 2001, West Hall
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Narrative & Performance
Format: Lecture
Ahuja, Kabir
Title: Senior Partner
Company: McKinsey & Co.
Allen, Shawn Alexander
Title: Design Director
Company: NuChallenger
Alyahya, Rema
Title: Vice President of VC Portfolio Management at Merak Capital
Company: Merak Capital
Bian, Yachen
Title: Publishing and Marketing Lead
Company: NetEase Games
Biro, Alexis
Title: Business Development Manager
Company: Terra Localizations/IGDA
Bornmueller, Bryan
Title: Innovation and Sourcing Director - Tabletop Playtype
Company: Asmodee
Cervenak, Alanna
Title: Senior Manager, Art and Design
Company: PlayStation Studios Creative Arts
Clark, Oscar
Title: Author
Company: Arcanix
De Bernardi, Heather
Title: Director of Product, Growth
Company: Scopely
Kirilenko, Maxim
Title: Founder
Company: Happy Faces Games
Law, Jade
Title: Creative Director
Company: Wardog Studios
Li, Sandra
Title: Head of Business Development for US Online Business
Company: Ant International - Antom
Lives, Nick
Title: Co-Founder/Creative Director
Company: Night Signal Entertainment LLC
Meng, Lingjin
Title: PR & Communications Manager
Company: Team Jade / Tencent Games
Osaki, Yoshio
Title: President/CEO
Company: IDG Intelligence
Proffitt, Sota
Title: Director of Product Design
Company: Discord
Pruett, Chris
Title: Director of Games
Company: Meta
Schmidt, Carl
Title: Senior Director of External Development
Company: Zynga
Schmuel, Talia
Title: Director of Slate Strategy
Company: Scopely
Tanvir, Asim
Title: Director of Marketing & Partnerships
Company: Kinetic Games
Thurston, Chip
Title: Head of Gaming
Company: Fastspring
Tirado, Joe
Title: Marketing Director
Company: System Era Softworks/Latinos In Gaming
Trebella, Dana
Title: Founder
Company: Spoke and Wheel Strategy
Wei, Jingshen
Title: Oversea Publishing Lead
Company: Team Jade / Tencent Games
Wills-Umdenstock, Kyra
Title: Administrator & Adjunct Professor, Digital Game Development/CEO
Company: City College of New York/EGD Collective
Zarmon, Yair
Title: Enterprise Account Executive
Company: Incredibuild