Agenda

Many devs love to skip all the behind-the-scenes marketing prep work that no one publicly sees. Traditional marketing best practices can seem obtuse or even useless when you do not understand the benefit they provide to marketing a game. In this talk, we will demonstrate why it's crucial to not skip this behind-the-scenes work and how things like SWOT analysis, market research, audience research, and more translate into actual marketing assets, more effective trailers, and impactful strategies. We will provide real-life examples of marketing assets and decisions created as a result of these foundational marketing pillars leaving devs with an understanding of why they matter, how to conduct them, and the benefits for their game.

Takeaway

Why it's crucial to not skip the behind-the-scenes marketing before announcing your game and how traditional marketing processes like market research and SWOT analysis practically translate into strategies and tangible marketing assets with greater impact.

Intended Audience

Game marketers who understand best practices but lack experience creating actual marketing assets. Developers who are unsure about the benefits of working with marketers.