Agenda

Many devs love to skip all the behind-the-scenes marketing prep work that no one publicly sees. Traditional marketing best practices can seem obtuse or even useless when you do not understand the benefit they provide to marketing a game. In this talk, we will demonstrate why it's crucial to not skip this behind-the-scenes work and how things like SWOT analysis, market research, audience research, and more translate into actual marketing assets, more effective trailers, and impactful strategies. We will provide real-life examples of marketing assets and decisions created as a result of these foundational marketing pillars leaving devs with an understanding of why they matter, how to conduct them, and the benefits for their game.