Agenda

Community is no longer a support function; it fuels growth.

As user acquisition costs rise, platform policies tighten, and player attention fragments, durable growth increasingly depends on the strength of your community. Studios that treat community as a marketing afterthought are leaving engagement, retention, and monetization on the table.

In this session, Chip and Cisco will explore how community strategy directly shapes product outcomes, business resilience, and long-term franchise value. Drawing from experience across publishing, live service, and cross- platform ecosystems, they will break down:
● The critical foundations of community design from day zero
● How community strategy impacts acquisition, retention, and lifetime value
● Why players disengage, and how to mitigate churn at the community layer
● Practical frameworks for scaling community from pre-launch through maturity
● The direct and indirect revenue impact of community-driven ecosystems
● Untapped opportunities studios are overlooking in 2026

This session moves beyond platitudes to provide strategic, actionable guidance for teams building games designed to not just survive but to thrive.

Takeaway

This chat will enable attendees to understand why cultivating a strong community should be a high priority for every game, with best practices to do so.

Intended Audience

Intended for all! The impact of community extends to every discipline, from Product to Marketing and everything in between.