Agenda

Public media has a long history of using storytelling to educate, inform, and build community. Now it's embracing games as a platform for lifelong learning and play. This session explores how PBS stations and national partners are creating games across generations - from early literacy games to civics-based experiences for teens and adults. Nearly 30% of U.S. gamers are over age 50, a group that aligns closely with public media's core audience and remains largely underserved in the commercial gaming space. With a trusted brand, educational mission, and community reach, public media is uniquely positioned to design accessible, values-driven games for all ages. Through case studies and conversation, this session explores how public media can expand its impact by meeting audiences where they play.

Takeaway

Learn how public media designs games for education and engagement, with examples spanning from early learning through games designed for general and older audiences. Gain strategies for building games with public service values, funding insights, and design lessons for reaching non-traditional players.

Intended Audience

This session is ideal for developers, designers, and educators working on mission-driven games. No prerequisites are required, but those interested in values-based design, education, or non-commercial impact will benefit most.