Speakers
Amber Samdahl, Director of Design & Innovation, PBS Wisconsin
Amber Samdahl is the Director of Design & Innovation at PBS Wisconsin, leading the organization's efforts in Design, Digital, and Emerging Media. Her team is at the forefront of developing immersive content for emerging media platforms, exploring virtual reality, games, interactive storytelling, and innovative digital experiences. Prior to joining public media, Amber was an Executive Creative Director at Walt Disney Imagineering, where she spent 14 years in the Research & Development and Creative divisions creating immersive, interactive experiences for Disney Parks worldwide. She holds multiple patents in interactive media and brings a deep passion for innovation and creative storytelling to all aspects of her work.