Agenda
Licensing for Indies: How To Sell Merchandise Without Selling Out
Zara Varin (President, Creative Director, Dual Wield Studio)
Michael Moccio (Vice President, Business Development Director, Dual Wield Studio)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
Get your pass now!
Hot Topics:
IP & Brand
Track:
Independent Development
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
Your game has released and now a dedicated fandom community is eager for official merch. Not sure where to start? Not sure if you should start your own store, get an agent, or go direct with licensees? Can't tell the difference between a minimum guarantee and an advance? Not sure what any of those terms mean? From managing your own storefront to contracting with licensees (Random House, Bandai, and more) who take your brand to the global market, we will demystify the process of making merchandise for your game while protecting your time, sanity, and creative vision.
Takeaway
Attendees will be informed and empowered to develop their game's brand through merchandising and licensing that doesn't compromise their integrity or creative vision.
Intended Audience
This session is intended for game developers that don't have their own consumer products team or agency and aren't sure where to start when it comes to creating physical products and getting them into the hands of their fans.