GDC Festival of Gaming is part of the Informa Festivals Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Making Player Data Work Roundtable Day 2: Production

Sebastian Long  (Managing Director, Player Research)
Location: Room 312, South Hall
Date: Wednesday, March 11
Time: 1:50 pm - 2:50 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Product Management, Production
Format: Roundtable
Vault Recording: Not Recorded
Audience Level: All

The role of player feedback in game development can be divisive and complex. Some studios totally embrace players' engagement in design through early access, open development, routine user research, and community engagement. Other studios limit player feedback to just post-launch, or perhaps dismiss feedback completely.

How can teams use the 'voice of the player' rationally, effectively and deliberately?

Are there challenges you face that player feedback could overcome?

Can you make a greater success of the feedback and data you already have?

How does the 'voice' of player data change through development?

These three roundtables present a valuable opportunity to surface your challenges, viewpoints and experience on the use of player feedback to inform game design. Learn from the experiences of fellow designers, researchers, data scientists, community and player champions, and take away new perspectives on the value of the players' voice in decision-making.


This roundtable covers Production. What routines and habits are worthwhile forming to support iterative and ongoing development? How can teams ensure secrecy, pace, and insight quality, sprint-to-sprint? Bring your challenges, questions and experiences to this roundtable focusing on player data strategy for mid-production and pre-launch.

Takeaway

An open discussion on approaches, lessons, challenges and opportunities in the use of player feedback. Bring your questions on how to capture, comprehend, action and measure the impact of insights from real players.

Each of three roundtables covers a differing phase of game development.

Intended Audience

Game designers, producers and quality-owners with advice and opportunities. Researchers, data scientists, accessibility and community advocates with practical experience of player research, seeking broader horizons and a chance to learn from the successes of others.