Agenda

The role of player feedback in game development can be divisive and complex. Some studios totally embrace players' engagement in design through early access, open development, routine user research, and community engagement. Other studios limit player feedback to just post-launch, or perhaps dismiss feedback completely.

How can teams use the 'voice of the player' rationally, effectively and deliberately?

Are there challenges you face that player feedback could overcome?

Can you make a greater success of the feedback and data you already have?

How does the 'voice' of player data change through development?

These three roundtables present a valuable opportunity to surface your challenges, viewpoints and experience on the use of player feedback to inform game design. Learn from the experiences of fellow designers, researchers, data scientists, community and player champions, and take away new perspectives on the value of the players' voice in decision-making.

This roundtable covers Live Operations. How should teams handle the overwhelming volume of data it's possible to collect post-launch? Are there good practices to balance quant and qual research, to feed teams insight that drives live products forward? Bring your experiences, challenges and questions to this roundtable focusing on player data strategy in live-ops.

Takeaway

An open discussion on approaches, lessons, challenges and opportunities in the use of player feedback. Bring your questions on how to capture, comprehend, action and measure the impact of insights from real players.

Each of three roundtables covers a differing phase of game development.

Intended Audience

Game designers, producers and quality-owners with advice and opportunities. Researchers, data scientists, accessibility and community advocates with practical experience of player research, seeking broader horizons and a chance to learn from the successes of others.