Agenda

Join Marcus Liassides, SVP and Head of Digital at Mattel, for a fireside chat on how one of the world’s most iconic toy companies is evolving into a next-generation play and entertainment leader.

In conversation with Dean Takahashi, Editorial Director at GamesBeat, Liassides will discuss how Mattel is reimagining play across physical and digital worlds—from UGC platforms like Roblox and Fortnite to licensed and self-published games, the recent acquisition of Mattel163, and immersive experiences. He’ll outline Mattel’s vision to extend physical play to the virtual world by creating digital experiences and games based on Mattel IP that drive sustained engagement for fans of all ages, and what this transformation means for creators, partners, and the future of play.