Agenda

We're taught to believe that successful monetization comes from pressure: tightening economies, stretching missions, pushing players toward paywalls. But what if the opposite were true? But what if generosity outperformed all of that?

Naama Frenkel shares how her team broke conventional wisdom by giving more away and saw real revenue gains as a result. Through four case studies from live mobile games, she'll demonstrate how this approach successfully drives engagement, trust, and monetization figures that exceed expectations. This session offers both inspiration and a toolkit; not for side currencies or ad tweaks, but bold changes to your core loop.

Takeaway

PMs, monetization designers, and LiveOps leads will receive first-hand insights that may lead them to rethink the fundamentals of how they design for long-term player engagement, ditching short-term monetization for long-term player loyalty.

Intended Audience

This talk will resonate with monetization designers, PMs, LiveOps leads, and anyone looking to challenge the assumptions that still dominate free-to-play revenue strategy.