Speakers

Naama Frenkel is a seasoned games industry professional with over a decade of experience across VIP operations, monetization strategy, and product leadership. Naama is currently the Director of Monetization at SciPlay, where she leads LiveOps for Bingo Showdown. Her ability to challenge norms and build product around the player's emotional journey by combining data, psychology, and creativity has made her a go-to voice for teams exploring fresh approaches in free-to-play gaming. Prior to her role at SciPlay, Naama was a monetization and product lead on Playtika's Slotomania.

Presenting:

• The Monetization Paradox: How Doing the Opposite of What's Expected Drove Revenue Growth