Speakers
Erik Ashby, Head of Product Research, Helpshift, A Keywords Studios Platform
Erik Ashby, as head of Product Research with Helpshift, A Keywords Studios Platform, is pushing forward AI innovation and technology with a deliberate focus on how AI can impact the player experience to both increase player engagement while optimizing cost for brands. Erik has spent over 30 years leading product innovation across the enterprise, consumer and now player experiences. He has always been on the leading edge of technology, including AI, specifically interested in how it can be leveraged to improve the human experience. Preferred Game: Still Halo 2