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GDC Festival of Gaming
March 9-13, 2026
Moscone CenterSan Francisco, CA
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Proving AI Can Produce Results: Helpshift's Evolution into Player Engagement (Presented by Helpshift a Keywords Studios Platform)

Rakesh Mistry  (Head of Product, Helpshift, A Keywords Studios Platform)
Erik Ashby  (Head of Product Research, Helpshift, A Keywords Studios Platform)
Location: Room 2000, West Hall
Date: Tuesday, March 10
Time: 2:00 pm - 2:30 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology, Discovery & Marketing
Format: Lecture
Vault Recording: Not Recorded
Audience Level: All
Rakesh Mistry
Erik Ashby
Keywords Studios

We know that player disengagement erodes the outcomes you value the most:
Player retention and satisfaction
LTV
VIPs and monetization
Community health and safety
In this session, we'll go deep into how you can unlock new opportunities to improve the outcomes you care about, by shifting the perspective on player support into player engagement.
Join Rakesh Mistry (Product and GTM Director, Keywords Studios) and Erik Ashby (Head of R&D, Helpshift) for a masterclass exploring the causal factors that drive player disengagement and an exclusive showcase of Care AI, the industry's first truly player-centric AI agent - including results of recent beta trials that will surprise you.

Takeaway

Learn how leading studios are rethinking player support as a proactive engagement layer. You'll leave with practical frameworks for identifying disengagement earlier, applying AI responsibly within player care, and integrating support more effectively into live-ops and community strategy.

Intended Audience

This talk targets all studio leaders, heads of player experience, player support, VIP management, and anyone in the industry who is interested in how AI can influence and improve the player experience.