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March 9-13, 2026
Moscone CenterSan Francisco, CA

Speakers

Andrew EchaniqueSr. Manager of Franchise Strategy for Madden NFLElectronic Arts (EA)

Andrew Echanique is a passionate leader and gaming enthusiast with a proven track record across sports, live events, and entertainment. He currently serves as Sr. Manager, Franchise Strategy for Madden NFL 26 at Electronic Arts, helping strengthen Madden's position as a leader in interactive football experiences. Previously, Andrew led American Football Esports at EA, helping build and shape the Madden Championship Series in partnership with the NFL. A proud University of Florida alum (Go Gators!), Andrew resides in Orlando with his wife (Jasmine), daughter (Penelope), two guinea pigs (Anna and Elsa), and puppy (Berlin).

Presenting: