Discover how EA SPORTS and Amazon joined forces to launch a 360° Madden NFL 26 activation—an ambitious effort to elevate and expand how fans engage with sports. By combining EA SPORTS' expertise in game development and immersive digital engagement with Amazon's expansive technology and media platforms, the 2025 partnership brought multi-faceted experiences to sports fans and gamers across Prime Video, Luna, Twitch, Amazon Ads, Amazon.com and more. This collaboration represents a strong first step, showcasing what's possible when two industry leaders unite their strengths across streaming, digital engagement, and retail. The session will highlight key outcomes from this inaugural year, real-world learnings, and the emerging trends that make EA SPORTS and Amazon ideally positioned to shape the future of fandom by giving fans a richer, interactive experience.

Takeaway

Attendees will learn how to leverage EA SPORTS and Amazon's full portfolio to create integrated player experiences that drive measurable business outcomes. You'll gain practical frameworks for coordinating multi-platform activations and understand how to position comprehensive partnership proposals that demonstrate unique value beyond single-service offerings.

Intended Audience

This session targets game publishers, sports franchise executives, and business development leaders seeking to maximize partnership value through integrated platform strategies. Marketing and product leaders interested in cross-platform player engagement will also benefit. No technical prerequisites required—focus is on strategic partnership development and execution.