Speakers
Ashley Holinger, Principal, Pan-Amazon for Games, AWS
Ashley brings the power of Amazon to the gaming industry, leading strategic initiatives that unite Amazon's capabilities—including AWS services and AI innovation—to deliver industry-leading experiences for gaming partners worldwide. Drawing on her deep expertise in advertising, brand partnerships, and strategic roles across Amazon, she is uniquely positioned to bridge the physical and digital worlds of gaming, creating 360 fan experiences across Amazon retail, Twitch, Luna, Prime Video, and Amazon Devices that connect players, consumers, and communities across every touchpoint. Prior to her current role, she drove business and monetization innovation for Amazon Luna and led a team of AWS Partner Development Managers responsible for driving co-innovation with top strategic AWS customers. Before AWS, Ashley spent over eight years at Zynga, where she helped build the ads business, led major game launches partnering with strategic brands for in-game integrations, and brought to market new ad offerings. Her work earned recognition from the Mobile Growth Fellowship for Best Ad Product Integration. Ashley is committed to empowering women in technology and gaming, serving on the Advisory Board for Women in Games International (WIGI) and was a Champion for Change with the Ad Council. She believes in the transformative power of gaming to connect communities and create meaningful experiences that resonate with players around the globe.