Speakers
John Hopson, VP of Research, Sensemitter
John Hopson has worked in games analytics for over twenty years, most notably at Xbox, Bungie, Blizzard, and Epic, contributing to landmark games including Halo, Destiny, World of Warcraft, and Fortnite. He has a PhD in psychology from Duke University and is the author of the best-selling book The Secret Science of Games and a longtime advocate for data-informed design. His work bridges neuroscience and creative practice to help developers make better decisions through meaningful data.