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March 1-5, 2027
Moscone CenterSan Francisco, CA

Speakers

Find a full list of this year's GDC Festival of Gaming speakers here.

Will Martins, Sr.Director of Marketing, Anime and Gaming, Sony Music

Will Martins is the Senior Director of Marketing, Anime & Gaming at Sony Music Masterworks' Milan Records, where he leads global marketing strategy for some of the world's most recognizable video game, anime, and Japanese music franchises. With over a decade of experience at the intersection of music, gaming, and entertainment, he oversees worldwide campaigns spanning digital, physical, experiential, and fan engagement initiatives for titles including Cyberpunk 2077, 007 First Light, Death Stranding 2: On the Beach, Ghost of Yōtei, Helldivers 2, Destiny 2, Marathon, Dune: Awakening, Chainsaw Man, JUJUTSU KAISEN, Frieren, and many more.

Presenting: