Speakers
Kerri Norton, EVP, Research & Analytics, Open World
Kerri Norton heads Research & Data Analytics at Open World, the strategic brand consultancy dedicated to supporting the development, marketing, and long-term growth of the global video game industry and its communities. In her role, Kerri builds modern insight systems for game studios navigating today’s attention economy. She applies the rigor of data and analytics — grounded in deep industry experience — to craft launch strategies and ongoing brand and audience growth plans. By integrating playtest and survey feedback, behavioral data, and community intelligence, she helps teams make smarter, stage-gated decisions at every phase of development and go-to-market.With over 17 years in consumer insights across media and gaming, Kerri has worked alongside some of the industry’s leading franchises while developing forward-thinking research approaches that connect creative ambition with commercial impact. Though she’s partnered with major studios, she’s most energized by helping new games find their footing, bringing clarity, structure, and strategic precision to teams that need every marketing dollar to work harder.