Speakers
Irena Pereira, Founder & CEO, Infinite Realms/Unleashed Games
Irena Pereira is a game industry veteran with over 25 years of experience building live service games and production pipelines across PC, console, and mobile. As Founder and CEO of Infinite Realms and Unleashed Games, she leads teams applying generative AI to real-world game production as a creator-first force multiplier—speeding development while maintaining authorship, creative intent, and player trust.
Her work centers on ethical, canon-faithful uses of GenAI to support worldbuilding, live operations, and scalable content creation without replacing human creativity or eroding creative voice. Irena speaks internationally on responsible AI adoption in games, focusing on practical production workflows, governance models, and how small teams can build ambitious worlds with clarity, cohesion, and care.