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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

GenAI at Studios: Leadership, Tools, and Trust

Mitu Khandaker  (Associate Arts Professor, NYU Game Center)
Phil Stuart  (Founder/Executive Creative Director, PRELOADED)
Irena Pereira  (Founder & CEO, Infinite Realms/Unleashed Games)
Location: Room 2006, West Hall
Date: Wednesday, March 11
Time: 11:50 am - 12:20 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Team Leadership, Game & Production Technology
Format: Lecture
Vault Recording: Video
Audience Level: All

The use of GenAI tools and workflows is an undoubtedly hot but often thorny topic: studio leads are often forced to navigate polarized narratives: hype-driven promises on one side, and fear-driven concerns about harm, authorship, and team trust on the other.

This 30-minute session brings together leaders from small studios who have already navigated introducing GenAI into real production workflows. Through two concise microtalks and a short moderated discussion, the session focuses on lived experience and the challenges and opportunities of introducing these tools into existing workflows: and goes beyond the speculation.

Speakers will share their stories about where GenAI tools or processes added value, where it created friction, and how they communicated tradeoffs to their teams. Rather than advocating for or against GenAI, the session offers grounded insight into how thoughtful leadership, clear intent, and human judgment shape whether GenAI strengthens or destabilizes a studio pipeline.

Intended Audience

This session is for studio leaders and developers considering how GenAI might fit into real production workflows, including those who are curious, cautious, or skeptical. It is also relevant for attendees not currently working in studios using GenAI who want a clearer picture of how these tools are being introduced and evaluated in practice.