Speakers
Phil Stuart, Founder/Executive Creative Director, PRELOADED
Phil Stuart is an Executive Creative Director who has spent 25 years exploring how play shapes shared experience across digital, physical, and cultural spaces. As founder and ECD of PRELOADED, he has led teams designing playful worlds, systems, and experiences - from interactive storytelling platforms and virtual worlds to immersive installations and theme park–scale environments.
His work focuses on audience behaviour, particularly how children, families, and adults engage differently with play, and how designing for family audiences sharpens clarity, accessibility, and delight at scale. Phil regularly speaks and moderates internationally on play, storytelling, and emerging technologies, helping organisations explore innovation responsibly without losing coherence, trust, or humanity.