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Natasha is a lead research scientist at Blizzard Entertainment, working on the Player Interactions and Trust team. An 8-year veteran of the studio, she leads the 'Behavior by Design' initiative, using behavioral science to support all the game teams at Blizzard in promoting more respectful, resilient, and inclusive player communities. Natasha previously worked at Square Enix as a games' user researcher. She is also on the Thriving in Games Group Executive Board and has been a part of that organization since 2017.
Ichiro is a Senior Client Advisor at McKinsey & Company, where he advises game and entertainment companies worldwide. He brings decades of industry leadership experience, having served as President of Square Enix U.S.A. and Japan Country Manager for Riot Games.
In addition to his work in gaming, Ichiro was a Partner at Advantage Partners and COO of ZMP Inc., an autonomous driving technology company. He has also contributed to the industry as a member of the GDC Advisory Board.