Agenda

Every year during the Green Game Jam, one award becomes the ultimate indicator of resonance: Player's Choice. In 2025, Supercell, Tencent Games, and Wooga battled it out for that coveted spot. But what does it really mean to be chosen by your players? And how does this have a positive impact on the business? In this session, we'll explore how a player-first approach, especially when it comes to creating environmentally themed content, drives meaningful engagement, improves KPIs, and creates long lasting player loyalty.

In a competitive market where players have endless choices, being chosen is more than a compliment, it's a strategy. Each year a growing number of studios participate in the Green Game Jam, where they are challenged to add environmentally themed content (green activations) into their games with the goal to create a positive impact on nature and the environment. At the end of each Green Game Jam there is an awards ceremony where the Player's Choice has become a powerful signal of what today's audiences care about: purpose-driven content, creative expression, and meaningful action in the physical world.

In this session we will hear meaningful insights from the three amazing teams: Supercell's Hay Day, Tencent Games' Honor of Kings, and Wooga's June's Journey. They will cover topics such as:

**The rise of player-driven preferences, talking about how each game team explores trends showing that players are looking for games that reflect their values. They'll share insights from internal player surveys where the outcomes clearly show that there is an increased demand for climate and environmental related themes.

**Results from the Green Game Jam 2025, showcasing how each of these games have built completely different content for their players but all with the same goal - going all in for nature. The three studios will talk about how this type of content has a positive impact on player sentiment. What worked, what didn't and why. Examples include 73% of players reporting they were satisfied with the environmental content created by the studio and 71% mentioned that environmental focussed experiences make the game more enjoyable to them.

**A win-win-win situation, where both the players, business, and planet win. These green activations, when implemented well, do not only positively impact player sentiment but can have a positive impact on key performance metrics such as engagement, retention, and monetization. Examples include a 4% YoY increase in playtime - the 2nd highest since launch and one player got so invested they attempted the green activation challenge 572 times in a single day!

**Building a player-first strategy through purpose, understanding what this truly means in 2025 and how game design for good is evolving from a nice-to-have to a must-have. The teams will offer actionable insights for how any studio, large or indie, can leverage their game for good.

As human beings we are all looking for empathy, connection, and community. Games have the ability to create this, and these three elements are also essential in helping to address climate change and nature protection.

Takeaway

By the end of this panel session, attendees will leave with concrete strategies to authentically engage their player communities, build brand love, and deliver content that players not only enjoy, but also care about.

Intended Audience

This panel session is suitable to anyone that is currently working on a live or new game and is interested in exploring new types of content to both engage their players, improve their KPIs, and make a positive impact on the environment.