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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Press Start: Get Your PC Game Ready for Xbox in One Day (Presented by Microsoft Xbox)

Travis Bradshaw  (Principal Product Manager Lead, Microsoft Xbox)
Andy McCalib  (Principal Architect, Microsoft)
Location: Room 3001, West Hall
Date: Wednesday, March 11
Time: 12:45 pm - 1:45 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology
Vault Recording: Not Recorded
Audience Level: All

This session shows how developers can quickly begin working on Xbox through a simplified, updated onboarding flow. Explore how recent improvements in Partner Center and the GDK — now publicly available — make it straightforward to bring up identity, data, and cross-platform services — including Xbox Network and PlayFab — enabling teams to start iterating almost immediately. Walk through setup, integration, and delivering a working development build your team can install and playtest through the Xbox app. Attendees gain a clear, practical view of how Xbox reduces early friction and helps creators build momentum quickly.

Takeaway

Attendees learn that it has never been easier to bring a game to Xbox. They see how updated onboarding, simplified GDK setup, and clear integration patterns reduce early friction, helping developers reach a working build quickly and begin meaningful iteration with confidence.

Intended Audience

This session is designed for developers, engineers, technical decision-makers, and production leaders who want a clear understanding of how to get started with Xbox development. It benefits anyone evaluating the platform or beginning their first integration, and no deep prior knowledge of Xbox tooling or services is required.