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GDC Festival of Gaming
March 9-13, 2026
Moscone CenterSan Francisco, CA
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Agenda

Your Festival lineup starts here. Browse and filter by Pass Type, Track, Format, Audience Level, and (new this year) Tags!

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Mar 10 Tuesday | 10:30 am
Build "Living Games" with AI
Speaker: Jack Buser  (Google Cloud)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 10 Tuesday | 11:20 am
Driving Innovation & RTX Advances with John Spitzer, Vice President at Nvidia
Speaker: John Spitzer  (NVIDIA Corporation)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 10 Tuesday | 1:30 pm
AI Trends of Today and Opportunities for Tomorrow: Ask Me Anything
Moderator: Julien Merceron  (Orion Productions)
Speakers: Bryan Catanzaro  (NVIDIA), Alexandre Moufarek  (Google DeepMind), Zhen Zhai  (Blizzard Entertainment), Ross O'Dwyer  (Meta)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Luminaries Speaker Series
Format: Forum
Mar 10 Tuesday | 2:50 pm
How Emerging Hardware Innovation Will Change the Player Experience
Speakers: Bill Kleyman  (Apolo.us), Robert Shearer  (AMD)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Fireside Chat
Mar 10 Tuesday | 3:40 pm
In the Era of AI, How Is Tencent Games' Technology Evolving and Innovating?
Speaker: Nathan Chen  (Tencent Games)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 11 Wednesday | 10:30 am
The Next Wave of Game Development Is Small, Agile, Social, and Live
Speaker: Justin Sousa  (Roblox)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 11 Wednesday | 11:20 am
Behind the Scenes of Game Funding
Speakers: Emily Greer  (1Up Ventures), Ed Fries  (1Up Ventures)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 11 Wednesday | 1:30 pm
The Attention Equation: How Gaming Wins Consumer Focus and What Comes Next
Speakers: Kabir Ahuja  (McKinsey & Co.), Ichiro Otobe  (McKinsey & Co.), Itamar Benedy  (Anzu.io), Moritz Baier-Lentz  (Lightspeed Venture Partners)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Luminaries Speaker Series
Format: Panel
Mar 11 Wednesday | 2:50 pm
Discovery and Distribution in a Multi-Platform, Multi-Store World
Speakers: Matthew Ball  (Epyllion), Steven Allison  (Epic Games)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 11 Wednesday | 3:40 pm
Building the Next Growth Frontier for Games: A Conversation with Brian Ward of Savvy Games Group
Speakers: Tom Giles  (Bloomberg L.P.), Brian Ward  (Savvy Games Group)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Fireside Chat
Mar 12 Thursday | 10:30 am
Mattel's Future of Play: How Iconic IP Scales Across Platforms in a Digital-First World
Revenue Streams
Moderator: Dean Takahashi  (GamesBeat)
Speaker: Marcus Liassides  (Mattel)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Fireside Chat
Mar 12 Thursday | 11:20 am
The Algorithm Broke Entertainment: Why Hollywood and Games Are Losing Gen Z and How to Win Them Back
Speaker: Sharon Tal Yguado  (Astrid Entertainment)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Lecture
Mar 12 Thursday | 1:30 pm
Play Beyond the Game: How Cross-Sector Marketers Are Driving Growth and Innovation in Interactive Entertainment
Moderator: Scott Edwards  (Fox Entertainment)
Speakers: Brenda Cruz  (AEG World Wide), Justin Scarpone  (SEGA), Rhett Reese  (Deadpool & Zombieland Film Franchises), Dante Simpson  (Producer Call of Duty: The Film)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Luminaries Speaker Series
Format: Panel
Mar 12 Thursday | 2:50 pm
Building Global Entertainment Worlds from Gaming IP
Speakers: Justin Scarpone  (SEGA), Andrea Rene  (Shortie Media)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Track: Luminaries Speaker Series
Format: Fireside Chat
Mar 12 Thursday | 3:40 pm
Music & Players: The Data, The Art, and Impact
Speakers: Sebastian Platner  (Universal Music Publishing Group), Fran Goncalves  (Universal Music Group), Mandy Gabriel  (Universal Music Publishing Group), Beau Ballew  (Universal Production Music)
Location: Blue Shield of California Theater, YBCA
Pass Type: Festival Pass, Game Changer Pass
Audience Level: All
Track: Luminaries Speaker Series
Format: Lecture